We are in the season of giving and all the stores and advertisers intend to take full advantage of this.
Usually the big sales begin on "Black Friday". So named because it is the day the stores' books magically turn from red ink to black. Or so they hope.
This year many retailers hoped to cash in early and began their "door busting pre-black Friday" sales in early November. Which meant the advertising began before Halloween.
Was this too early for you?
I had a new romance novel out this year titled Christmas Lights. I agonized over the release date.
If I release it before Thanksgiving will I offend all the traditionalists that hate to see the season rushed? If I wait until Black Friday will my window to sell the book be too short?
Amazon settled the problem for me by sending me a letter saying they expected a glut of books to be uploaded for release over Thanksgiving weekend and if I intended to release a book at that time I should do my best to plan accordingly.
That was it. I decided to release the book on November 12th.
I did not hold an "event" or a "release" party. Too many others had them planned and they have bigger names, bigger reader bases, and much, much bigger prizes to give out. I decided my time and money was better spent with my family.
And isn't that what the holiday is really about?
As a reader, how do you find new books to read? Do you attend the events?
Writer friends, how do you promote your new book?